Email marketing in Spain blog

EMAIL, RETENTION OR ACQUISITION?

Email, Facebook, and Twitter each provide marketers with the ability to compile a database full of customers and prospects. This ability to gather consumers into a visible list certainly looks like the familiar paradigm of database marketing. And given the fact these consumers are now part of “our databases,” it seems logical that these would meet the criterion for retention marketing. After all, they are in our databases, so the job of acquisition is done, right? Based on the Subscribers,...

25 Sep 2010

Why do email marketing?

It works People unfamiliar with email marketing wonder what all the fuss is about. Didn’t spam kill email as a marketing vehicle? And if spam didn’t kill it, what about blogs, Twitter and all the other clever ways we can communicate online? Isn’t email outmoded? Those wondering about the benefits of email marketing in today’s ever-changing online environment will find the answers below. Businesses engage in email marketing because it works. And works well. Here are the numbers… According to...

18 Sep 2010

Who can I send email to?

Guidelines for permission based email marketing Why do I need permission? Sending people unsolicited email, commercial or otherwise, is against the law in many countries worldwide. Besides that, wouldn’t you rather be talking to people who you know are interested in what you have to say? Who can I send email to? People who have specifically signed up through your website For example, by ticking a checkbox (not checked by default) on your signup or sales form People who completed...

11 Sep 2010

How can I ensure all my campaigns are compliant with British law?

The British government implemented the relevant EU directive in December 2003 with the Privacy and Electronic Communications Regulations. The legislation has attracted criticism for being too weak, for example by making it legal to send unsolicited email to businesses on a purely opt-out basis. Tougher legislation can be expected in the future. Mainstream advertisers also need to comply with industry self-regulation in the form of various codes of practice (see below for links). Key documents Privacy and Electronic Communications This...

8 Sep 2010

How do I create a printer-friendly email newsletter?

Regardless of how strong your love of trees or dislike of printers is, every now and then there’s a worthy reason for either for you or your subscribers to print an email. Sadly though, simply hitting ‘print’ in your email client of choice doesn’t usually bring the best results. If your email contains large images, it can also cost you in toner and paper, as well. So, you’re probably thinking, ‘Well, this is obvious. I use print stylesheets on the...

6 Sep 2010

3 Quick Tips for Good E-Mail Subject Lines

E-mail marketing can really help you build your business but there are some things that you need to keep in mind, like the subject line. Here are some email marketing strategies for creating well converting subject lines for your campaigns. Just in case you’re new to the game, one powerful little technique you should use in all your emails is to personalize the subject line. It’s understandable that a newer marketer may not know about it, but if you are...

26 Jan 2010